1. What cookies and similar technologies are
Cookies are small text files that a site writes to your browser. They are used to remember information across pages and visits. Similar technologies — such as localStorage and tracking pixels — serve comparable purposes and are therefore covered by this policy in the same way.
They can be classified in two ways:
- By origin: first-party (set by our own domain) or third-party (set by other domains, such as Google and Microsoft);
- By duration: session cookies (deleted when you close the browser) or persistent ones (kept for a defined period).
2. A note on transparency
Many cookie policies list dozens of technologies the site doesn't even use. We prefer to be exact: below is everything that vitamunhoztecnologia.com.br actually loads today — plus what we might come to use, clearly marked as not used at the moment.
Worth highlighting: our fonts are served from our own domain. Unlike most sites, we make no request to Google Fonts — so Google does not receive your IP address because of fonts.
3. Strictly necessary (always on)
Essential for the site to work and for your security. They do not depend on consent because, without them, the service you asked for does not work.
| Technology | Purpose | Type / Duration |
|---|---|---|
vm_consent | Stores your own cookie choice. Without it, we would have to ask again on every page. | First-party localStorage — persists until you change it or clear your data |
vm_admin_token, vm_admin_user | Authenticate our internal team in the admin panel (/admin). They are not set for site visitors. | First-party localStorage — expires in 8 hours |
4. Preferences
These would store interface personalization choices. No technology is in use in this category today. The category remains available in case we start offering personalization.
5. Statistics (requires consent)
They help us understand how the site is used, in aggregate, so we can improve it. These scripts are not loaded until you allow them — not even in an anonymous mode.
| Technology | Purpose | Cookies / Duration |
|---|---|---|
| Google Analytics 4 | Measure audience: pages visited, traffic source, campaigns (UTM), navigation events and conversions (form submission, WhatsApp click). We enable IP anonymization. | _ga, _ga_<ID> — third-party (Google), up to 2 years |
| Microsoft Clarity | Heatmaps and session recordings (mouse movement, clicks, scrolling), to identify friction points in navigation. Clarity automatically masks content typed into form fields. | _clck, _clsk — third-party (Microsoft), from 1 day to 1 year |
6. Marketing (requires consent)
Used to measure campaigns, run remarketing and display ads. No marketing technology is in use today. The tools below are not installed — we list them so you know what allowing this category would mean if we ever adopt them (and this policy would be updated before that happens).
| Technology | Purpose (if adopted) | Status |
|---|---|---|
| Google Ads / Remarketing | Measure ad conversions and serve remarketing. | Not used |
| Meta Pixel (Facebook/Instagram) | Measure conversions and audiences for campaigns on Meta. | Not used |
| LinkedIn Insight Tag | Measure B2B campaigns and build audiences on LinkedIn. | Not used |
| TikTok Pixel | Measure conversions from TikTok campaigns. | Not used |
| Google Tag Manager | Manage third-party tags. Our code is already prepared for it, but it is not active — we use Google Analytics directly. | Ready, not active |
7. Functional (requires consent)
These enable third-party features embedded in the pages. Until you allow them, we show a notice in place of the feature, with a button to enable it.
| Technology | Purpose | Where it appears |
|---|---|---|
| Google Maps (embedded map) | Show the location of our office. Once loaded, Google may set its own cookies and receive your IP address. | Contact page |
| YouTube / embedded video | Display videos hosted on third-party platforms. | Not used |
| Third-party CDNs | Deliver external libraries or fonts. We don't use them: all of our assets (scripts, styles and fonts) are served from our own domain. | Not used |
8. Google Consent Mode v2
We have implemented Consent Mode v2. In practice, this means that before any Google tag loads, the site already declares every consent signal (analytics_storage, ad_storage, ad_user_data, ad_personalization, functionality_storage, personalization_storage) as denied. They only switch to "granted" according to your choice — and the change is communicated to the tools immediately.
On top of that, we add an extra layer of protection: we block the statistics and marketing scripts from loading at all until consent exists. In other words, even the "cookieless pings" foreseen by Consent Mode never happen without your authorization.
9. How to manage your choices
- On our site: use the Cookie Preferences page or the "Cookie Preferences" link in the footer. The change is immediate.
- In your browser: every browser lets you block or delete cookies in its privacy settings. Blocking the strictly necessary ones may prevent the site from working correctly.
- Google Analytics opt-out: Google offers a browser add-on that disables measurement across all sites.
If you clear your browser data, your recorded choice is erased as well, and we will ask again on your next visit.
10. Learn more
This policy complements our Privacy Policy, where we detail legal bases, retention, sharing and your rights as a data subject. Questions? Write to contato@vitamunhoztecnologia.com.br.